Strategy quotes

“Perception is strong and sight weak. In strategy it is important to see distant things as if they were close and to take a distanced view of close things.”
Unknown

“However beautiful the strategy, you should occasionally look at the results.”
Winston Churchill (UK Prime Minister 1940 to 1945 and 1951 to 1955, also an officer in the British Army, an historian, writer and artist)

“Leadership is a potent combination of strategy and character. But if you must be without one, be without the strategy.”
Norman Schwarzkopf (U.S. Army officer who commanded Operation Desert Storm, b.1934)

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”
Sun Tzu (Chinese General and Author, b.500 BC)

“All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.”
Sun Tzu (Chinese General and Author, b.500 BC)

“You have to be fast on your feet and adaptive or else a strategy is useless.”
Charles de Gaulle (French general, writer and statesman, 1890-1970)

“Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising.’”
Jef I. Richards (US advertising professor)